Gawker is a complicated brand and a complicated story. Do you believe that:
- Gawker pushed the boundaries of journalism, hurt a lot of feelings, ruined some careers, some marriages and some coverage missed the mark
- The tireless journalistic zeal of Gawker editors ferreting out bad behavior & news, deserves praise
- The bankruptcy is a cautionary tale of the limits of the 1st amendment
Having read Ryan Holiday’s book “Conspiracy,” hundreds of Gawker articles over the years, and having watched the story unfold, I can appreciate all sides of the story and the emotions and motivations of Thiel and Denton.
Ryan Holiday in his July 8th article characterises the July 12th 2018 auction for the remaining Gawker assets in this way: “The winner of the auction for Gawker.com will be, in that sense, a vote between the two competing worldviews of Denton and Thiel, the people who loved Gawker and the people who hated it.”
I often loved Gawker, but I prefer to focus on how Gawker.com can have the greatest positive impact on society. See if you agree with my plan.
Hi! I’m Kevin Lee, Co-Founder and Executive Chairman at Didit. We are excited to be launching a new form of publishing that generates cash for nonprofits with no donations, powered by LOVE (plus passion, and a good amount of cause marketing).
We are the “stalking horse bidder” hoping to buy the former news and gossip site “Gawker” out of bankruptcy, transforming it into “Gawker For Good. (details here – AdAge). The final auction for Gawker is July 12th, and WE NEED YOUR HELP!
Think about it: How great would it be if there were an entertainment news web site where 50% of net ad revenue went straight to your favorite nonprofits? Wouldn’t it be even better if that site was profitable and able to grow, generating even more revenue for nonprofits? The more content readers consume, the more revenue allocates to charity. Cause marketing works, (think Newman’s Own Products – 500 million or Amazon SMILE – 100+ Million from 20 Billion in sales).
Like our plan?
Help us raise our bid for Gawker, with our “Cryptocurrency based crowdfunding system” for those who prefer to be anonymous (or pseudonymous). Yeah, we actually had high profile folks ask for an anonymous contributions method rather than investment, and upon reflection, we can see why.
Don’t like Crypto? We do have an option if you prefer Credit Card contributions.
The Math: (YUCK, but YUM!) 2018 Global Digital Annual Advertising Revenue $260+ Billion. Objective: acquire .05 percent (.0005) of global consumer content consumption time. That’s $130 million topline, $110 million net ad revenue, half of which goes to the nonprofits whose supporters’ behavior powers the platform. By getting content largely donated the costs are low + co-creators promote.
We can’t do it alone. So, in addition to talking to accredited investors, we are here looking for your help if you like our plan.
And if you contribute, we’ll let you influence (in proportion to your contribution) which nonprofits will get the revenue from the general donation pool post launch.
If you contribute via Crypto and still want to have influence over the general revenue pool to nonprofits, email firstname.lastname@example.org and provide the time/date of your contribution and the coin. If you want to do that anonymously, just use a throwaway email to alert us to the nonprofit choice.
Prefer to discuss being an “accredited investor” in the venture, email me as well.
The Backup Plan: If we don’t get Gawker, we launch the technology on other domains including Briefme.
About Didit: At Didit, we believe “Marketing is Everything” and that’s what we do for clients. Didit is a fully integrated marketing and communications firm, with offices in Manhattan; Mineola, Long Island; and Waltham, Massachusetts, as well as a direct marketing division Didit DM in Plainview, LI. Clients range from local businesses such as auto dealerships and law firms, to large well known brands. They all share a common challenge, excelling at marketing. That’s where we come in. With digital at the core we tackle all kinds of marketing challenges for clients. For more on Didit, visit our site.
About me: Kevin Lee, see my LinkedIn page and feel free to connect.
Thanks to Dreamhost for helping out with hosting on their DreamPress platform.